Difference between Sales and Marketing

"Carefully crafted combination of sales and marketing is vital for successful business growth."

sales-and-marketing

So This is an very important question,

"Selling"; consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers.

Marketing is not Advertising.

"Marketing is finding out what people want, why they want it and how much they'll spend."

Don't get confused between Marketing and Advertising. Advertising is the promotion of a service or product or company.

In summary, the differences between the two are;
The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer.

The selling concept works to turn products into cash while the Marketing concept works to satisfy the customers' needs through the product.

The heart of every successful business lies in marketing. So, will your business be successful or not – it all depends on the marketing. The things that every good marketing should cover are advertising, promotions, public relations and sales.

So, without marketing, many companies would close because their sales would crash. Now, let’s see why marketing is important in order for your business to be important 👇

#It Spread your words:
It (Product) should be as good as your word, If your business is unknown to the community and you don’t have any kind of communication with your customers you need to use marketing strategies to create awareness for your service or product.

#It Boosts Up Your Sales: 

This becomes reality, there is a chance that new customers will spread the word and tell their family and friends about your amazing services or the products they have discovered.

#Gives Your Company Reputation:

The company’s reputation is one big factor which decides whether your business will be successful or not. Having good marketing helps you build your brand name. When you set high expectations for your company in the public eye, then your company will stand on a firmer ground. So, when your reputation grows, it will increase your sales and expand your business.

#Gives You Healthy Competition:

Marketing makes room in the marketplace for a little healthy competition. When you present your prices via marketing, it reaches the potential customers but it also reaches other businesses who are selling in the same industry.

#What to Have in Mind:
Marketing is important for a successful business. It is true that it can cost a lot, but you have to invest in order to gain. So, study this article well and you will see that a good form of marketing can help you attract customers and expand your business.

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives"

sales-and-marketing

For a good Marketing strategy you have to work on big six 👇

#Marketing-information management: 
Businesses need information to make good marketing decisions. That’s the function of marketing-information management, which involves gathering, accessing, synthesizing, evaluating, and disseminating information. For the information to be of value, these activities should take place on an ongoing, regular basis. Then, the information must be given to the people who need it.

Accurate marketing information can help businesses answer questions such as: • Who are our customers?
• Where are they located?
• What products do they want?
• Why do they want them?
• When will they buy?

#Product/Service management:
This marketing function is very important because it involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. The product/service management function plans, directs, and controls all phases of a product’s life cycle from beginning to end. This includes generating ideas for new products, improving or updating existing products, and removing products from the market. 

During this process, product/service management tries to answer questions such as: 
• What product meets our customers’ wants and needs? 
• What new products should be developed? 
• Is the product packaged appropriately? 
• Does the product meet the standards of other products in the product line? 
• What is the image of the business or the product?

#Pricing:
Deciding on a product’s price is not always easy. Businesses must consider many factors. Some of these factors encourage the business to set high prices. For example, a hot, new computer game that is in short supply might be priced high because the demand is great. On the other hand, some factors encourage businesses to set low prices. These factors might include the prices that competitors are charging, or that the demand for a product is decreasing. Businesses regularly monitor these factors to adjust prices when necessary. 

#Distribution:
Effective distribution is often the key to a business’s success because it puts products in the customers hands.

#Selling:
Selling may take place on a personal level between a salesperson and a customer in a store. In that situation, selling often involves helping customers decide what they want and need, answering questions, and building long-term relationships.  

#Promotion:
The purpose of the promotion function is to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. Promotion informs, persuades, or reminds customers about a business and/or its products. 

You also have to follow the general skills for Marketing are,  
1. Professional Communication
2. Public Speaking
3. Analytical Thinking
4. Creativity
5. Negotiation
6. Positivist
7. Stress Management
8. Technology 
9. Emotional Maturity
10. Adaptability
11. Interpersonal Skills

Summery: Sales never get a boost without a Good Marketing Strategy, 

"Faith without works is dead”

Marketing is faith and sales is works. Marketing without sales is like a dog with all barks and no bite. Effective Marketing dives sales.

to know the way of that Effective Way of Marketing and Sales read out all above points  ☝  carefully and your business will boom like you have never seen before.

To be Continue...!!

1. Call on +91-9667561656 now... Zero Investment. #Business of 21st Century