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| Brand Experience |
"All the interactions people have with a product, service or organization; the raw material of a brand."
A brand experience resembles the experiences you have with the people in your life. It is literally everything you have seen and heard - or even felt or smelt or tasted - about it. The brand experience is everything you know about a brand.
"Always try to make the entire brand experience positive."
The brand experience you offer to each customer matters. If customers are loyal and engaged with you, they’ll send more business to you. In addition, they’ll also recommend you to others. If they have a bad experience, they’ll tell everyone they know which can have disastrous financial consequences.
"Without a good brand experience, you are just another replaceable product or service on the market."
Well, brand experience can cultivate emotional connection. Here’s how to create memorable brand experiences that drive sustained engagement and loyalty.
Understand your target audience
You can’t create impactful experiences for your customers if you don’t know who they are. A good place to start is going over your customer profiles. You must understand their needs, aspirations and dreams, pain points and what makes them happy.
Understanding your target audience lets you create experiences that engage their emotions. You want to inspire them, make their dreams come alive, make them laugh, or cry. Move them into action by finding out what really matters to them so you can provide this in a relevant way.
Personalize It
Whatever you sell, you are in the business of connecting with people. Personalization builds stronger connections with your customers.
What’s more memorable experiences that are built with you in mind?
Put the key to boosting long-term loyalty
Even though your brand should influence your decisions, the experiences you build should eventually be about developing authentic relationships with consumers. Whatever experiences you create, make it emotionally meaningful and intimately valuable to your audience. Each experience should be designed to teach, provide opportunities, entertain or inspire. This is the key to boosting long-term loyalty.
Deliver Experiences through Storytelling
Storytelling is at the heart of delivering exceptional brand experiences. It’s through stories that consumers connect, emotionally and mentally. But don’t stop there; engage multiple senses to really create impactful brand experiences. Use mediums that engage the consumers’ sense of touch, vision and hearing. By doing this, you’ll deliver memorable experiences that can only be associated with your brand.
Great Brand Experiences Differentiate
Going forward, the most successful brands converge the offline and online world to provide consumers with integrated and memorable experiences. Make every meet a positive with a great brand experience.
There are two types of ‘self’ in us all. One is the ‘experiencing’ self; the other is the ‘remembering’ self. The experiencing self is the one that tells you whether you are feeling pleasure or pain within the event. The remembering self is the one that tells you whether you felt pleasure or pain after the whole event. It's the self that controls our memories. Every time, possibly make it that much more interesting to make them feel they’re both Self.
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